--- title: Emerging Nutraceuticals Markets in Women’s Health | Capscanda description: Discover the emerging market of women's health in the nutraceutical industry. ¡Explore the trends and solutions for women's unique health concerns! image: https://blog.lyfegroup.com/hubfs/banner-nutra-vitamins-supplements-woman-health.jpg --- [![Logo-LyfeGroup-blue](https://blog.lyfegroup.com/hs-fs/hubfs/Logo-LyfeGroup-blue.png?width=800&height=169&name=Logo-LyfeGroup-blue.png)](https://blog.lyfegroup.com/) [![Logo-LyfeGroup-blue](https://blog.lyfegroup.com/hubfs/Logo-LyfeGroup-blue.png)](https://blog.lyfegroup.com/) - [Company](https://capscanada.com/company/?_gl=1*lcqm70*_gcl_au*NjgyNjM5Njk4LjE3Mzc0OTIzMzI.) - [Contact](https://capscanada.com/contact/?_gl=1*lcqm70*_gcl_au*NjgyNjM5Njk4LjE3Mzc0OTIzMzI.) - [Jobs](https://capscanada.com/careers/?_gl=1*lcqm70*_gcl_au*NjgyNjM5Njk4LjE3Mzc0OTIzMzI.) - [Industries](https://capscanada.com/markets/) - [Pharmaceutical](https://capscanada.com/pharmaceuticals/) - 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We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | CapsCanada is now Lyfe Group. We have a new image, but the same team, products and quality as always. | ![nutra-vitamins-supplements-woman-health](https://blog.lyfegroup.com/hubfs/nutra-vitamins-supplements-woman-health.jpg "nutra-vitamins-supplements-woman-health") - [G-CAPS®](https://blog.lyfegroup.com/tag/G-CAPS) - [FLAVORED CAPS](https://blog.lyfegroup.com/tag/FLAVORED-CAPS) # Emerging Markets in Nutraceuticals: Women’s Health Posted by [CapsCanada](https://blog.lyfegroup.com/author/capscanada) on Feb 14, 2024, 2:18:31 p.m. One of the big emerging markets in nutraceuticals is women’s health. Many nutraceutical companies, from startups to established brands, are now creating vitamins and supplements that address issues related to women’s health. From the point of view of many women, this focus on women’s health concerns is long overdue.  Exactly what are these concerns? Women’s health encompasses many things that are unique to the experience of being female, such as menstruation, pregnancy, perimenopause, menopause and vaginal health. In addition, there is also a growing recognition that gender has a significant impact on the risks and symptoms of a variety of health conditions, including cardiovascular disease.  ## Market research and trends: Addressing premenstrual syndrome   Premenstrual syndrome, commonly known as PMS, affects up to 75% of women during the years between puberty and menopause. The most common symptoms include irritability, bloating, mood swings, anxiety, fatigue, and appetite changes.  Nutraceutical companies are now exploring how vitamins and supplements can be used to relieve PMS symptoms. For example, PMS may be more likely to occur in individuals who are deficient in various micronutrients.    *Keep learning about supplement trends...* [Nutraceutical Trends 2024](https://blog.lyfegroup.com/nutraceuticals-trends-for-2024) [Differences Between HPMC & Pullulan Capsules](https://blog.lyfegroup.com/hpmc-capsules-vs-pullulan) [The Evolution of Dietary Supplements ](https://blog.lyfegroup.com/the-evolution-of-dietary-supplements)   ## Market research and trends: Putting the spotlight on menopause    [Each year approximately two million women reach menopause in the U.S. alone](https://www.mayoclinichealthsystem.org/hometown-health/speaking-of-health/too-embarrassed-to-ask-part-3). Today most women can expect to [live about 40% of their lives in their postmenopausal years](https://pubmed.ncbi.nlm.nih.gov/29939603/). It’s no surprise that women are looking for solutions, such as vitamins and supplements, to help them address the wide range of symptoms associated with menopause itself, as well as the long-term impact of decreased estrogen.  [According to data from Grand View Research](https://www.grandviewresearch.com/industry-analysis/menopause-market), the global menopause market was approximately $16.93 billion in 2023 and is expected to grow at a compound annual growth rate of 5.37% from 2024 to 2030. To harness this demand, nutraceutical companies can offer products that address:   • Common menopause symptoms, such as hot flashes, night sweats, insomnia, mood changes and vaginal dryness.  • The risk of cardiovascular disease, which is [t](https://www.uscjournal.com/articles/menopause-cholesterol-and-cardiovascular-disease-0)[he leading cause of death in post-menopausal women](https://www.uscjournal.com/articles/menopause-cholesterol-and-cardiovascular-disease-0). • High cholesterol, which is a risk factor for cardiovascular disease. • Bone strength and health, as the [lack of estrogen frequently leads to a loss of bone](https://www.uscjournal.com/articles/menopause-cholesterol-and-cardiovascular-disease-0) strength and an increased risk of osteoporosis and bone fracture. • Exercise recovery, which tends to take longer as women move through perimenopause and menopause. Men are not the only ones who are interested in performance nutrition (one of the [2024 nutraceutical trends](https://blog.lyfegroup.com/nutraceuticals-trends-for-2024) we identified in a previous article), although the needs of post-menopausal women are likely to be different than those of men. • Skin and hair appearance, important components of the “anti-aging” and [beauty supplements markets](https://blog.lyfegroup.com/planning-a-product-launch-in-the-growing-beauty-supplements-market).    ## Emerging markets in nutraceuticals: Normalizing previously taboo topics   In the world of women’s health, previously taboo topics are now being normalized, which means that previously taboo issues and concerns are now being addressed. For example, some nutraceutical companies are recognizing that probiotics can be used to boost vaginal health and combat urinary tract infections, and are [formulating products meant for the specific needs of the female microbiome](https://www.nutraingredients-usa.com/Article/2023/04/19/Women-s-supplements-trend-towards-reproductive-digestive-and-bone-health). Other companies are developing products that address the negative impact that hormonal changes can have on sexual response, libido and pleasure.   [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/7215323/588e2403-ff76-4a6d-a23c-fbc81ba30934.png)](https://cta-redirect.hubspot.com/cta/redirect/7215323/588e2403-ff76-4a6d-a23c-fbc81ba30934) ## Emerging markets in nutraceuticals: Miscellaneous women’s health issues   Some of the other issues being tackled by FemTech and nutraceutical companies include: • Sleep problems – According to the U.S. Department of Health and Human Services’ Office on Women’s Health, the sleep problems that affect women more than or differently from men include insomnia (which affects more than 25% of American women), restless leg syndrome and sleep apnea. The hormonal changes that women experience during certain times and events may be a cause of women’s sleep problems. • Mental and cognitive health – For many women, the anxiety and depression brought on by the Covid-19 pandemic have continued to linger.  • Polycystic ovary syndrome (PCOS) – PCOS, which is one of the most common endocrine conditions in women of reproductive age, can be very difficult to manage.   ## Popular dosage forms   Regardless of what issue a formulation addresses, capsules have always been a popular dosage form. Capsules are small, convenient, portable and easy to swallow. From the health standpoint, they’re not loaded with sugar like gummies, while from the formulation standpoint they are compatible with a wide range of fill materials.  Vegetarian HPMC empty capsules are an especially popular choice for nutraceuticals, as they address the dietary needs of a wide range of consumers while also reinforcing the perceived “healthiness” of the product.  For brands that choose Lyfe Group’s empty capsules, there is an added bonus of being able to take advantage of a wide variety of custom capsule solutions, including color, size, finish, printing, flavor and delivery location (via the use of delayed release or acid-resistant capsules).  Lyfe Group’s K-CAPS® vegetarian empty capsules made with natural colorants are a great choice for nutraceutical companies that wish to make “clean label” claims. These capsules are Vegan Registered with the Vegan society; certified Kosher, Halal and non-GMO; and completely free of synthetic coloring, titanium dioxide, animal products, preservatives, starches and common allergens.    ## Conclusion   If you are looking to expand your nutraceutical company’s or startup’s capsule product portfolio for women’s health products, please contact us today to obtain capsule samples.    ## [![Contact Us](https://no-cache.hubspot.com/cta/default/7215323/7f37dd4c-36a6-44d0-a1d4-56b2c007cad6.png)](https://cta-redirect.hubspot.com/cta/redirect/7215323/7f37dd4c-36a6-44d0-a1d4-56b2c007cad6)   **CapsCanada, a** [**Lyfe Group**](https://lyfegroup.com/) **Company, operates within a global life sciences platform committed to strengthening the nutraceutical and pharmaceutical industries**. By combining specialized capsule manufacturing, regulatory know-how, and supply chain reliability, Lyfe Group helps manufacturers efficiently bring differentiated health solutions to market. Topics: [G-CAPS®](https://blog.lyfegroup.com/tag/g-caps), [FLAVORED CAPS](https://blog.lyfegroup.com/tag/flavored-caps) ## Related blogs [![Bovine Gelatin Capsules by G-CAPS® | CapsCanada](https://blog.lyfegroup.com/hubfs/image-blog-13-bovine-gelatin-vs-other-capsule-types-what-makes-gcaps-stand-out.jpg)](https://blog.lyfegroup.com/bovine-gelatin-capsules-by-g-caps-capscanada) ### [Bovine Gelatin vs. Other Capsule Types: What Makes G-CAPS® Stand Out](https://blog.lyfegroup.com/bovine-gelatin-capsules-by-g-caps-capscanada) In the pharmaceutical industry, bovine gelatin capsules have become the preferred choice for encapsulation, offering... [Read More](https://blog.lyfegroup.com/bovine-gelatin-capsules-by-g-caps-capscanada) [![](https://blog.lyfegroup.com/hubfs/image-blog-pullulan-vs-gelatin-capsules-wich-one-should-you-choose.jpg)](https://blog.lyfegroup.com/differences-between-pullulan-and-gelatin-capsules-capscanada) ### [Pullulan vs. Gelatin Capsules: Which One Should You Choose?](https://blog.lyfegroup.com/differences-between-pullulan-and-gelatin-capsules-capscanada) Choosing the perfect **capsule** for your supplements or pharmaceuticals can significantly influence the success of your... [Read More](https://blog.lyfegroup.com/differences-between-pullulan-and-gelatin-capsules-capscanada) [![](https://blog.lyfegroup.com/hubfs/frontpage-blog-understanding-different-types-of-empty-gelatin-capsules-mobile.jpg)](https://blog.lyfegroup.com/types-of-gelatin-capsules-capscanada) ### [Types of CapsCanada Gelatin Capsules Explained](https://blog.lyfegroup.com/types-of-gelatin-capsules-capscanada) Whether you’re looking for capsule solutions for medications or the best [empty capsules](https://capscanada.com/products/hpmc-capsules/) for supplements, we offer... [Read More](https://blog.lyfegroup.com/types-of-gelatin-capsules-capscanada) [![Delayed release capsules for probiotics](https://blog.lyfegroup.com/hubfs/powder-gums-capsules-with-probiotics-frontpage.jpg)](https://blog.lyfegroup.com/delivery-formats-for-probiotics) ### [Delivery Formats for Probiotics: Which is Most Effective?](https://blog.lyfegroup.com/delivery-formats-for-probiotics) As we have written about before (See “[Probiotics vs. Prebiotics: What is the Difference?](https://blog.lyfegroup.com/probiotics-and-prebiotics-difference)”), probiotics are live... [Read More](https://blog.lyfegroup.com/delivery-formats-for-probiotics) [![](https://blog.lyfegroup.com/hubfs/delayed-capsule-delivery-for-probiotics-frontpage.jpeg)](https://blog.lyfegroup.com/delayed-capsule-delivery-for-probiotics) ### [Delayed Capsule Delivery for Probiotics](https://blog.lyfegroup.com/delayed-capsule-delivery-for-probiotics) As opposed to the immediate release capsules which disintegrate within 9 minutes in the stomach, delayed release... [Read More](https://blog.lyfegroup.com/delayed-capsule-delivery-for-probiotics) [![](https://blog.lyfegroup.com/hubfs/probiotics-vs-prebiotics-blog-frontpage-1.jpg)](https://blog.lyfegroup.com/probiotics-and-prebiotics-difference) ### [Probiotics vs. Prebiotics: What is the Difference?](https://blog.lyfegroup.com/probiotics-and-prebiotics-difference) As we reported in our blog on [2024 nutraceutical trends](https://blog.lyfegroup.com/nutraceuticals-trends-for-2024), products that support gut health and the gut microbiome – such... [Read More](https://blog.lyfegroup.com/probiotics-and-prebiotics-difference) [![](https://blog.lyfegroup.com/hubfs/banner-nutra-vitamins-supplements-woman-health.jpg)](https://blog.lyfegroup.com/emerging-nutraceuticals-markets-womens-health) ### [Emerging Markets in Nutraceuticals: Women’s Health](https://blog.lyfegroup.com/emerging-nutraceuticals-markets-womens-health) One of the big emerging markets in nutraceuticals is women’s health. Many nutraceutical companies, from startups to... [Read More](https://blog.lyfegroup.com/emerging-nutraceuticals-markets-womens-health) [![Female pharmacist analyzing sample in laboratory](https://blog.lyfegroup.com/hubfs/blog-pharmaceutical-trends.jpeg)](https://blog.lyfegroup.com/pharmaceutical-treds-most-important-of-2024) ### [Pharmaceutical Trends 2024](https://blog.lyfegroup.com/pharmaceutical-treds-most-important-of-2024) By its very nature, the pharmaceutical industry has always been characterized by continuous innovation and change.... [Read More](https://blog.lyfegroup.com/pharmaceutical-treds-most-important-of-2024) [![Capsule with healthy fruits inside](https://blog.lyfegroup.com/hubfs/blog-nutraceutical-trends.jpeg)](https://blog.lyfegroup.com/nutraceuticals-trends-for-2024) ### [Nutraceutical Trends 2024](https://blog.lyfegroup.com/nutraceuticals-trends-for-2024) The nutritional supplements market is big and getting bigger! According to the Council for Responsible Nutrition, in... 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